In this chapter, Jean Wagemans introduces the Multimodal Argument Type Identification Procedure (MATIP), a new method for identifying argument types in multimodal contexts. An important advantage of this method is that there is no need to translate non-verbal elements into verbal ones. By leveraging the Periodic Table of Arguments framework, the chapter demonstrates how the MATIP facilitates cross-modal analysis, illustrated through an analysis of a sample dual-code argument that combines verbal and visual components.
Wagemans, J.H.M. (2026). The Multimodal Argument Type Identification Procedure (MATIP): A parametric approach to identifying multimodal argument types. In H. Stöckl, A. Tseronis & J. Wildfeuer (Eds.), Arguing with multiple semiotic modes: Theoretical issues and empirical advances in multimodal argumentation studies (pp. 51-69). Berlin: De Gruyter.
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