Psycho-Argumentation

How can people effectively change other people’s minds and behavior? In this project, we study how people process persuasive messages of different designs, relying on psycho-linguistic theories of language processing and associated research methods (e.g., self-paced reading, eye tracking, EEG). Through this approach, we gain insights into people’s immediate and, in part, unconscious responses to persuasive messages of different types and forms. We have a particular interest in the role of specific linguistic properties of arguments (e.g., semantics/valency of words used, grammatical properties of sentences, such as voice, aspect, evidentiality), and manipulations thereof, for ease/difficulty of processing. Further, it will allow us to compare responses on these online measures of processing to people’s offline assessment of persuasive messages, shedding light on the effectiveness of their design.

Activities and publications

KeynoteMonique Flecken will give a keynote lecture at the third international workshop CARLA, as part of the Bolzano Summer of Knowledge (BOSK) 2021, hosted by the Research Centre for Knowledge and Data of the Free University of Bozen-Bolzano.

Conference Talk – at Architectures and Mechanisms for Language Processing (AMLaP) 2021, hosted by the Universite de Paris, France: Santin, M., Shao, Y., Verhoeven, E., Hoeksema, J., Flecken, M., van Hout, A. What the fuzz is an event result? Affectedness and telicity in the meaning of verbs across languages.

Conference Talk – at Crosslinguistic Perspectives on Processing and Learning (X-PPL) 2021, hosted by the University of Zurich, Switzerland: Santin, M., Shao, Y., Verhoeven, E., Hoeksema, J., Flecken, M., van Hout, A. What the fuzz is an event result? Affectedness and telicity in the meaning of verbs across languages.